In an effort to help you get more "bang for your buck," Jeff and Theresa would like to share this recent email received on how to market your online internet business offline. Remember, just because it's an internet home business opportunity or services web site doesn't mean you can't think outside the box :)

"7 Killer Offline Strategies To Get More Traffic To Your Website!"
by Jo Han Mok, #1 Bestselling Author of The E-Code

Offline Strategy #1: Package Inserts

If you’re going to mail out a product or package to a customer anyway, always tuck a sales letter for another product in the package. It won’t cost you any more, and when your customer receives that package, he or she will be pleased with the product (assuming your product isn’t junk) and be more favorable towards another purchase from you. You can also joint venture with other companies that target your niche market and get them to include your insert when shipping their product.

Offline Strategy #2: Mini-seminars

A great way to bundle up all of your products and services and sell them from the platform. It’s very inexpensive to rent a hall and put on a 2 hour presentation for your target market on something that interests them. You position yourself as the expert, and you get to pitch your products and services. Be sure to record the event and offer it to other prospects who may not be able to attend the presentation in person.

Offline Strategy #3: Teleseminars

Basically a conference call, we’ve all probably been on many of them. Some have organized them and have been speakers. They can be pure content (i.e. no obvious pitches) for strengthening social proof and building up anticipation for a new product to be released in the future. They can be a mixture of content and pitch. You can even arrange a series of them as a tele-course and charge big money to attend (Marc Goldman and Jay Abraham did this with a six-month long series, one per month, on joint ventures and deal making).

Offline Strategy #4: Voice Broadcasts

A very under-utilized technique. If you have an existing relationship with your customers or prospects, the Do Not Call list does not apply. That sets the stage for a great way to call thousands of your customers simultaneously when they are most likely to be away from home. You simply upload your customer’s phone numbers, record the message you want to leave, and the technology does the rest.

Example: "Hi, this is John Smith. Sorry I missed you, but I wanted to let you know that our firesale is ending tomorrow…"

Voice broadcasts work best when they are part of a sequence.

Example: "Hi, this is John Smith calling, from Smith Publishing. I’m sorry that I missed you, but I wanted to let you know about a valuable letter and free gift we’re sending to your home. You should be getting it in the next day or two. Just look for the bright blue envelope…"

It’s generally known that people will usually spend more than the gift certificate amount. So if you operate a jewelry store, and you mail your customers a free no-obligation $25 gift certificate, it’s usually a very sound investment. Most restaurant owners already know that people generally don’t dine alone, so by giving your customers a free gift certificate, they’re bound to bring in others who will spend more money on food and drinks. A good variation on this formula is the free birthday dinner. Generally, nobody is going to come in on their birthday and eat their free dinner by themselves. They’re going to bring friends, relatives, you get the idea.

Here's a great way to use gift certificates to get

referrals: Send a letter to your customers with three gift certificates. One they can use for themselves, and the other two they can give away to friends or relatives. They keep your customers happy (and happy customers are more likely to speak highly of you to

others) and they compound that fact by letting your customers give the certificates to others, to whom they will sing your praises. It’s like a tell-a-friend script on steroids!

Offline Strategy #6: Coupons

Like gift certificates, coupons are also a great way to "touch" your customers and bring them back into your store (or website or whatever).

Offline Strategy #7: Contests

The sandwich chain Subway recently had a scratch-off contest, but you had to go online to see if you were a winner. Contests are a great way to get leads and generate sales. Here’s a tip: always include an unadvertised "second place" that everyone who didn’t win will get. Joe Vitale did that last year, and used an email and voice broadcast to announce your "second place" prize. I would have included a sequence of direct mail as well, but the premise is the same.

Also, the Nathan’s hot dog eating contest is a great example of using their product in the contest itself.

If your product or service lends itself well to this approach, consider testing it.

BONUS Tip: Event Marketing

Ever see those plaza store events, like when a new Harry Potter book is released? All the stores get together and celebrate the launch of the book in different ways. Obviously there’s the bookstore release, but the local video and game rental store gets in the act. So does the family restaurant, ice-cream vendor, and arcade. Even the dry cleaning store can get involved and pump up their business, if they stick to a common theme. And this is all announced ahead of time (with appropriate press releases, etc.) so people coming down know what to expect. "Oh, great, we can get the book for little Sally, I can drop off my suit at the cleaners, my wife can go to the apparel store. What a great time this will be for the whole family!"

Go offline, go get more traffic.